Product Launch Advisor & Founder
Michael Raven
I help hardware and consumer tech founders go from prototype to revenue.
Product Launch Advisor & Founder
I help hardware and consumer tech founders go from prototype to revenue.
What I Do
Founder and Managing Director
Prototype to revenue across product launch, crowdfunding, DTC, and marketplaces. 500+ launches in ten years. Clients include Absolut and Xiaomi.
blazonagency.com
Innovation Advisor, Horizon Europe
Independent innovation evaluator across Horizon Europe programs, assessing product, commercialization, and GTM readiness.
Advisory
Advice grounded in launches I've run, teams I've operated with, and deals I've worked through.
Positioning, channel strategy, messaging hierarchy, and launch sequence. Delivered as a 2-week sprint with a go-to-market playbook you can execute immediately.
Story architecture, investor deck, pitch coaching, and warm introductions to VCs and angels in the hardware and consumer tech space.
Ongoing strategic advisory on GTM, positioning, fundraising, and growth. Weekly calls, async access, and direct introductions as needed.
Selected programs
Articles
Long-form thinking on product launches, go-to-market strategy, and what it takes to build things people want.