Product Launch Advisor & Founder
I help hardware and consumer tech founders go from prototype to revenue.
What I Do
Founder and Managing Director
Prototype to revenue across product launch, crowdfunding, DTC, and marketplaces. 500+ launches in ten years. Clients include Absolut and Xiaomi.
blazonagency.comInnovation Advisor, Horizon Europe
Independent innovation evaluator across Horizon Europe programs, assessing product, commercialization, and GTM readiness.
Advisory
Advice grounded in launches I've run, teams I've operated with, and deals I've worked through.
Selected programs








Articles
Long-form thinking on product launches, go-to-market strategy, and what it takes to build things people want.